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Thursday, August 12, 2010

Heineken Italy - Real Madrid, AC Milan (Champions League match against Concert)

A true campaign of guerrilla marketing at Heineken Italy. Brilliant idea! On the night of October 21, Real Madrid play Champions League match against AC Milan. Heineken convinced many academics, friends, managers and more for their students to convince friends ...



http://www.youtube.com/watch?v=wB7DIo3nJas&hl=en

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